At the end of February 2020 and only a few days before the lockdown, we prepare an agenda to visit potential clients in the Netherlands who are interested in our wines.
Previous contacts are made to try to close the agenda and finally we travel on February 28 to have the meetings on February 29 and March 1, 2020.
The objective of this trip was to carry out a first test of the internationalization of our wines in a country with high potential for Verdejo wines, open to new types of labeling, etc., and at a very affordable cost for the company.
PROWEIN FAIR (DUSSELDORF, GERMANY), the most important wine fair in the world that took place from May 15 to 17, 2022.
It is the first year that we have participated in the PROWEIN fair, therefore it is a point of reference to publicize our wines in the most important fair in the world of wine.
Our objective was to make the wines known, to test that their image and the prices of our wines are appropriate to the reality of the market and to try to surprise customers, and above all to honestly ask customers about the labeling. , the quality of the wine, aspects that help us improve, etc… which is the first concern of the winery.
After the fair, follow-up has been done, sending samples, etc…